Yes, J. Co donuts, which people will actually queue up for ages just to get them though they may not necessarily know the difference in terms of the taste compared to other donut chains, or why they join such long queues while there's other donut chains around, or for whatever reasons they might have, could it be the just because of the Brand? or the same reason people buy Starbucks or Coffee Bean instead of teh tarik mamak? or simply because it really taste so good? Haha...
Anyway, last year we once applied for part-time position in a local advertising agency & in addition to our existing portfolio, we are asked to design something for a food product that's available locally. So well, we decided to do J. Co despite that we've only had it once at that moment but it was still new in Malaysia & it will definitely be something fresh to the Malaysian market. Unfortunately, they never even get back to us to inform us whether we're in for an interview or we're not what they are looking for, well, it's courtesy to at least inform the other party whatever the decision maybe, isn't it? Malaysia Boleh! haha..
These were some of the designs we came up with within a day (will upload higher quality ones soon, they are buried in our archives):
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